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Where Comfort Runs Wild

Bad Gene Pool is not just a fashion brand; it's a declaration of all of our Wild Sides. We take pride in the fact that we make quality apparel, outerwear and accessories that not only showcase the lifestyle, but also gives you comfort in the ability to live it. Because we all carry the gene in our blood. The Bad Gene that plays hard and lives fierce with passion. With that in mind we are redefining action sports apparel by infusing it with a bold and wild attitude. Our designs speak volumes, challenging conformity and celebrating the untamed gene within. Join the tribe of risk-takers, rule-benders, and adrenaline seekers who embrace the chaos. It's not just about the gear; it's about making a statement.
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